All businesses want traffic to their websites. SEMRush is one of the tools I use to get traffic to my websites. Every tool has its flaws. SEMRush is no different. But, if you know how to use it, it can get you website traffic. Using 5 years of experience, I’ve created 9 ways you can get traffic to your website with SEMRush. The ideas are based on how I use the tool.
Here are some of the top features SEMRush has right now.
Here are some tools you can use to up your SEO game with SEMRush:
- Keyword Research Tools
- On-Page SEO Tools
- Local SEO Tools
- Rank Tracking Tools
- Link Building Tools
- Competitor SEO Analysis
To assist you in curating the best content for online use, SEMRush provides the following tools:
- 7 Content Marketing Tools
- 3 Content Creation and Distribution Tools
- 2 Content Optimization Tools
- 2 Content Marketing Analytics Tools
SEMRush offers great tools for market research, such as:
- Competitor Analysis Tools
- Marketing Analysis tools
- Paid Advertising tools
- Competitor PR Monitoring Tools
SEMRUsh provides online advertising services for businesses
- Website Monetization Tools (Tips to monetize your WP site)
- PPC Keyword Research Tools
SEMRush also offers social media tools to get you started
- Two Tools for Social Media Management
In summary, SEMRush offers you a comprehensive solution for all your marketing requirements. Those of you with an interest in online business have probably heard about SEMRush already.
You can improve your marketing strategy by using this platform’s powerful tools. Semrush can be overwhelming when you first try it, so it may be tough to get started. Find out how SEMRush can help you generate traffic now.
SEMRush Traffic Strategies (9 Practical Steps)
These 9 actionable steps (and tips) will help you use SEMRush to drive traffic to your blog or website. No matter what type of business you have, you can do it with the software. Furthermore, it boosts your freelance career in digital marketing.
That sounds exciting, doesn’t it? Let’s begin right now.
Identify your competitors’ top pages (Get traffic with SEMRush)
Knowing what your competitors are doing will help you to crack it. This is why it is important to analyze your competitors’ top pages. Additionally, competitive insight can assist you with your marketing strategy.
Thanks to SEMRush, you can get insight into your competition easily. You can, for example, find out what pages are performing well for your competitors by entering their URLs into Google Analytics
- In SEMRush, go to Domain Overview.
- Enter your competitor’s site into the box
- Click on ‘Organic Research’
- And navigate to ‘Pages.’
You can find details about your competitor’s best-performing pages here. By looking at the traffic, keywords, backlinks, and other information for the pages, you can see how they are performing. You can also use the keywords to create content for your pages.
Eventually, your site will get more backlinks from other sites. SEMRush can help you get traffic in this way.
Reclaim Your Backlinks
It is great that you created a website and that you have collected many useful links back to your site. It’s awesome that you did that! Over time, you lose some of the backlinks. Therefore, you may lose ranking points. In this case, SEMRush comes to the rescue.
Using SEMRush, you can identify lost backlinks and reclaim them. For that, you need to:
- Go to SEMRush dashboard
- Hover over to ‘Domain Analytics’
- Choose ‘Backlinks’ and enter your domain
Your site’s entire backlink profile will be displayed here. In the ‘Lost’ section, you’ll see the lost links. Analyze them and try to recover them. All those owners should be contacted in an outreach campaign.
Identify and fix critical SEO errors
SEMRush has a powerful Site Audit tool that helps you identify all the SEO problems with your website. However, there is more. Additionally, you’ll learn all the steps you need to take to fix all those problems.
To perform the site audit, log into your SEMRush account and:
- Go to Projects
- Click on ‘Add New Project’
- Enter your site’s address
- And click the ‘Set up’ button
- Enter the relevant information
Then click ‘Start Site Audit’. It crawls your site, analyzes it, and creates a detailed report. On your screen, you will see all of the on-site problems. By following the steps there, you can fix them.
SEMRush identifies three major issues:
Errors – the most serious problems on your site (e.g., sitemap or robots.txt errors).
Warnings – Medium-level errors (e.g., images without alt tags)
Notices – situations that may need attention (e.g., pages not crawled or orphaned pages)
As you can see, ‘Errors’ have a greater impact on your overall SEO score than ‘Warnings’ or ‘Notices.’ I suggest that you run a site audit every week and check if anything needs to be corrected. With SEMRush, it will drive well-deserved traffic.
Analyze organic competition in SERPs
Are you looking to outrank your competition in search engine result pages? First, you should analyze the SERPs. Find out how many domains are competing for each keyword. Check out the power of those domains.
In my analysis of Backlinko, one of the most popular internet marketing blogs, I found this outcome.
Here’s how you can identify your organic competitors:
- In SEMRush, click on ‘Domain Analytics’.
- Click on ‘Organic Research’
- And enter your domain name
Open the ‘Competitors‘ tab to see the competing websites for a particular keyword in your niche. Semrush calculates its results by analyzing the number of keywords that are shared between two domains. Additionally, you can export all your organic competitors to analyze them in more detail later on.
Take advantage of new link-building opportunities
In order to see how your backlink profile compares with that of your competitors, you can use SEMRush’s Backlink Gap Tool. Once you have the data, you can identify untapped opportunities for link-building. SEMRush increases traffic in this manner.
Here’s how SEMRush’s Backlink Gap can help you get traffic:
- Go to Gap Analysis
- Choose ‘Backlink Gap’
- And enter your domain along with your top competitor’s domains
View the data SEMRush offers by clicking the green button. The tool shows the number of total backlinks, root domains, and historical backlink data. What opportunities do you see for link-building? Your competitors’ links come from referring domains that do not link to your domain.
Use SEMRush to optimize your content
There is no doubt that SEMRush’s SEO Content Template is an underestimated tool. With it, you can create content that is SEO-friendly. Based on your primary keyword, you will receive recommendations from the tool.
You will receive recommendations based on the top ten ranking pages on SERPs for your targeted keyword. In order to do that, you need to select ‘SEO Content Template’ from the left navigation bar. Configure settings such as country, language, and type of device. Then click ‘Create SEO Template’ on SEMRush.
SEMRush generates SEO recommendations for your content after analyzing SERPs. It recommends you that:
- Semantically related keywords
- And text length
Use these suggestions to structure your existing content to outrank your competitors. The traffic will be quite high with SEMrush. In addition to discussing on-page practices, this tool also discusses off-page practices.
Discover Long-tail Keywords (Get Traffic with SEMRush)
I believe this is the best method for getting traffic with SEMRush. Find long-tail keywords for your website in minutes. If you’re in a competitive niche, this can prove to be very effective. In search results, dominating is going to be challenging.
However, if you target long-tail keywords, you’re likely to succeed in the SERPs. You can find those golden keywords with SEMRush’s Keyword Magic Tool. With this tool, you can find all the keywords needed to make your site successful.
On SEMRush, you need to go to ‘Keyword Analytics’ and select the ‘Keyword Magic Tool’. All metrics associated with those keywords are displayed in the tool. Next, you should check the KD, CPC, and competition filters.
Finding long-tail keywords is easy if you follow these steps:
- Enter your primary keyword into the Keyword Magic Tool
- Choose from the keyword groups
- And find long tail combinations with exact keywords
Keywords with low-medium volumes will have less competition on SERPs. This means finding quick wins will be easier and quicker than ever before. Get traffic with SEMRush tools by creating content around long-tail keywords.
Find out what your competitors are spending on paid advertising
For SEO insights, most website owners and marketers use SEMRush. In addition, it can be an effective marketing tool. You can find information about online ads on any website using the Display Advertising tool by SEMRush.
This tool will give you the following insights:
- Ad Types
- Audience Targeting
- Top Audience Interest
- Display Ads by Device
- Display Ads by Countries
You need to go to ‘Domain Analytics’ and select ‘Display Advertising’. Click the ‘Explore now’ button on the competitor’s site. A report will appear showing you what advertising has been done for the site.
Identify and Disavow Negative Backlinks
Search engines consider backlinks to be an important ranking factor, without a doubt. There are, however, some limitations. Besides getting new links, you should also monitor the negative ones.
Backlinks from some sources can be detrimental to your ranking. As a result, you may lose some search engine traffic. SEMRush can help you identify negative backlinks so that you can disavow them.
For that, you need to set up ‘Backlink Audit’, select ‘Root Domain’, and then click ‘Start Backlink Audit’. With SEMRush, you can create a backlink profile for your site and identify the toxic score as well.
These are some ways SEMRush will help you get traffic in 2021. There are also always new ones you can try.
Conclusion: How to Get Traffic with SEMRush in 2021
SEMRush allows you to find the top pages of your competitors and retrieve lost backlinks. Furthermore, it allows you to fix critical SEO errors and analyze the organic competition in seconds.
Furthermore, SEMRush provides keyword ideas for winning long-tail keywords and provides link-building opportunities. Could you benefit from knowing your competitors’ paid advertising strategies? Is it your goal to eliminate toxic backlinks?
There are a lot of ways to get traffic with SEMRush and we covered a lot of them in the article. However, we didn’t cover all of them, and there are a lot of other ways to get traffic as well. We encourage you to experiment and see what methods work best for your website. Please let us know if you have learned how to get traffic with SEMRush in the comments. Please also share your method of getting traffic to your site using the software.
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